We are passionately opposed to the ‘churn’ model of fast fashion. Our entire approach is setup to be different: smaller, slower and more simple. From the first ever Kuwaii piece, our vision has been to offer an alternative to trend driven, throwaway fashion. With every collection, our focus is on excellent craftsmanship, minimising our waste and environmental impact, and creating truly impeccable clothing and footwear that our customers will love for many years to come.
Fast fashion is energy demanding, time consuming and pollution generating. It also poses serious ethical issues for worker’s rights. Our slow fashion approach stands in contrast to the environmental and ethical havoc of fast fashion. It ensures that we can build strong, respectful and loyal relationships with our makers, and that we are able to minimise our waste, both in terms of fabric during production and garment wastage at the end of each season.
Volume and quality are intrinsically linked. Fast fashion brands typically produce huge volumes of low-quality garments, and demand unethically low prices from their makers. The items produced are designed to be high-turnover, and are often nearly out of trend before they’re even taken home by a new owner. These fast fashion brands will release up to 52 new seasons a year, with some releasing as many as 400 new styles each week onto their web stores. When you think about how many of these items end up in landfill within six months, it’s pretty shocking.
In contrast, we produce very small runs, made to order for our stores via strict budgets, with a strong focus on designing forever. Our designs and fabrics last the test of time – a fact we know, because our customers tell us! We have chosen a model for our business that is low volume and high quality. Our entire product range is built on an ever-evolving basis of “Classics” which are timeless, well-made, eternally flattering and wearable pieces. These are high quality garments, in timeless designs, made in very small runs. In fact, some styles we create are only ever produced in a run of 35. That’s only 35 made in the whole wide world, across all sizes and colours! As a testament to this, we have an incredibly small amount of old season’s stock in our head office valued at approximately $7500 AUD (April 2019), and this is something we are very proud of, especially when compared to brands such as H&M, who had stockpiled $4.3 billion in unsold clothes in 2018.