Refined . Detailed . Romantic

MSFW- Rationale collection

September 15th, 2014
10672377_10152247857332821_869169458438548778_nRationale DressSwimwear Bikini1604637_10152247859127821_2295390006000283645_nRationale pant and crop top

On Friday the 5th of September we launched our dreamy Rationale collection at MSFW-Designer Runway 4. We were especially excited to be debuting our swimwear collection which will be avaible in store mid October. View the full collection here.

For pre-order swimwear please contact us on 03 9380 5731.

Images by Meagan Harding.

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August 26th, 2014

Come spend up big this weekend! We will have AW14 Palladian stock at 50% off clothing and 25% off footwear, plus samples, one-offs, hits and rarities! See you there.

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August 19th, 2014


My name is Kate,
And I am a beadweaver.
On Sundays I spend the day in the studio
and I like to eat Mexican.
My favourite piece of Kuwaii clothing is my glazed sweater because it’s perfect! I’ve barely taken it off all winter.
Without QI I wouldn’t be able to function, I always have it on in the background while I work, it’s made me a trivia champ!


Imagery by Gianna Rizzo

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August 6th, 2014
Kuwaii exterior 1

Friday the 1/8/14 marked the opening date of our beautiful new store in Melbourne’s Catheral Arcade, in the foot of the Nicholas Building.

Our brightly lit boutique has been designed in collaboration with Melbourne architect and interior designer Imogen Pullar (Nest Architects) and features brass sculptures by Anna Varendoff, lighting from Melbourne Designers Ross Gardem and Volker Haug, timber seating by Flatland OK, as well as mid century Danish lights and fittings sourced far and wide.

The Kuwaii Flagship Store will be providing Melbourne shoppers with an alternative to the recent influx of high street brands, and is proud to provide an experience that is wholesome, personal and meaningful.

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July 15th, 2014
Kuwaii SS 1415 Rationale Campaign 23Kuwaii SS 1415 Rationale Campaign 8Kuwaii SS 1415 Rationale Campaign 25Kuwaii SS 1415 Rationale Campaign 26Kuwaii SS 1415 Rationale Campaign 37Kuwaii SS 1415 Rationale Campaign 30

The Kuwaii Summer collection is now live. View the full range here and pre-order here.

Imagery by Daniel Gurton, hair and makeup by Deborah Brider, Modelled by Jade from IMG.



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Exciting news

July 11th, 2014

Kuwaii to open a second retail store in Melbourne’s Cathedral Arcade on 1st August 2014. Stay tuned for more details!

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Texture study.

July 9th, 2014
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Collage #3

July 5th, 2014

Collage 3 in a 3 part series. A collaboration with Hilary Sloane for the KUWAII SS1415 ‘Rationale’ collection.

Our collection is now LIVE and available for pre-order.

Posted by Kuwaii

Collage #2

July 2nd, 2014

Collage 2 in a 3 part series. A collaboration with Hilary Sloane for the KUWAII SS1415 ‘Rationale’ collection.

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Collage #1

July 1st, 2014

Collage 1 in a 3 part series. A collaboration with Hilary Sloane for the KUWAII SS1415 ‘Rationale’ collection.

Posted by Kuwaii
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