Designing for forever
Every year in Australia, $500m worth of clothing is sent to the tip. The fast fashion model is a major contributor to the global landfill crises, with unrecovered textiles creating four percent of landfill in Australia. It’s an unsustainable system that we’re determined to change.
We design with forever in mind. Our pieces are beautiful and timeless, made to last with the wearer and to be loved through their lifetime. Nothing makes us happier than seeing Kuwaii pieces passed on from one friend or family member to another, taking with it years of memories and life.
All Kuwaii designs are born from a dislike of excess and mass production, and desire for quality, timelessness, simple beauty and practicality. Each piece is carefully considered with our customer in mind: how will she wear it, how useful is it to her, and how long will she be able to wear it for? Practicality, elegance, comfort and attention to detail are at the foundation of our design philosophy.
We have a healthy and realistic idea of the female form, and it’s important to us that our collections reflect the beautiful diversity of our customers. Our shapes work well on women’s bodies – they are fitting, flattering, and impart a sense of confidence for women of many shapes and sizes.
We want our garments to be timeless and adaptable, so we design many of our pieces with elements of versatility, giving our customers a range of different ways they could wear them. We also created our Classic collection: a range of timeless, staple items that are continued through our collections each year.